EXPLORE A CAREER IN MARKETING

Develop the right skills and gain work experience in Market Research, SEO, Social Media Marketing, Google Adwords, Content Marketing

Get evaluated by marketing experts - receive specific feedback with what you did well, didn’t do well and how can you improve. Start as a Marketing Intern to experience the basics, and then through the program master the relevant skills and work-experience necessary for a career.

How is this program structured?

  • Intern
    1
  • Executive
    2
  • Manager
    3
  • Director
    4

Digital Marketing Intern

Digital Marketing Intern

Learn basics of digital marketing and execute tasks under experts supervision

  • Gain insight on our Company's Operations, Mission, Target Audience & Objectives
  • Understand the Marketing Landscape - across Paid, Owned & Earned Media
  • Develop Marketing content aimed at achieving specific objectives.
  • Get acquainted with the Digital Marketing Toolkit & start building your online portfolio

Tools

Social Media & SEO Executive

Social Media & SEO Executive

Strategize & Execute Campaigns across Social Media & Google Search.

  • Discover the science behind virality - understand what drives likes, shares and comments.
  • Unravel the Google Search Ranking Algorithm - understand how to grow visibility & drive traffic.
  • Leverage GIFs, Memes, Newsjacks, Teasers, Infographics, Comics etc - to drive social engagement
  • Manage Your Social Calendar, to facilitate timely scheduling and publishing. Measure & Improve using Analytics.
  • Understanding Offpage SEO, Leveraging Forums & FAQs to drive quality link traffic
  • Creating Onpage SEO Content via blogs to target specific keywords & improving your SERPs

Tools

Performance Marketing Manager

Performance Marketing Manager

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Learn the Math behind Marketing. Run Paid Ad Campaigns across Google, Facebook & Instagram

  • Understand the Performance Marketing Vocabulary - Impressions, Clicks, CTR & Conversions
  • Plan, Execute & Monitor Campaigns across Facebook & Instagram to create awareness
  • Run Paid Campaigns across Google Search to target intent specific queries & measure conversions
  • Leverage Facebook Audience Insights & Custom Audiences to deliver better marketing ROI
  • Use the Google Keyword Planner to discover relevant keywords & understand query volume
  • Understand Team Dynamics & team player skills. Join & lead teams across varied disciplines to achieve common goals

Tools

Marketing Director

Marketing Director

Collaborate across departments, be a team player. Evaluate & Motivate your subordinates

  • Learn to communicate and deliver against project deadlines requiring strong collaboration
  • Communicate your ideas to others and learn to garner support and build your team to lead
  • Evaluate & Motivate junior marketers. Communicate with specific feedback on their improvement

Tools

Take up insights from marketing experts

Somanna Muthan

Marketing Head

Meera Iyer

Head Marketing

Aniket Thakkar

VP- Marketing