EXPLORE A CAREER IN CONTENT

Develop the right skills and gain work experience in research, strategising, developing, promoting and editing content.

Get evaluated by content experts - receive specific feedback with what you did well, didn’t do well and how can you improve. Start as a Content Writing Intern to experience the basics, and then through the program master the relevant skills and work-experience necessary for a career.

How is this program structured?

  • Intern
    1
  • Executive
    2
  • Manager
    3
  • Director
    4

Content Writing Intern

Content Writing Intern

Learn the content development basics & understand the digital landscape

  • Gain insight on our Company's Operations, Mission, Target Audience & Objectives
  • Understand the Content Universe - spanning across Informational, Promotional & Viral objectives
  • Develop content aimed at growing readership / influencing purchase

Tools

Content Writing Executive

Content Writing Executive

Strategize and Craft Viral Content for circulation across Social Media Platforms

  • Discover the science behind virality - understand what drives likes, shares and comments.
  • Develop viral content formats in form of Articles, Memes, Infographics, Standalones, Podcasts, Short Features and listicles
  • Manage Your Content Calendar, to facilitate timely scheduling and publishing.
  • Understand user engagement via post analytics

Tools

Communications Manager

Communications Manager

Manage external communications for the company ensuring its messages are consistent and relevant.

  • Unravel the Google Search Ranking Algorithm - understand how to grow visibility & drive traffic
  • Creating a content calendar to facilitate timely scheduling and publishing
  • Understanding Offpage SEO, Leveraging Forums & FAQs to drive quality link traffic
  • Creating Onpage SEO Content via blogs to target specific keywords & improving your SERPs
  • Learn copywriting to develop promotional content - Facebook Ad Copy, Jingles, Scripts,etc.

Tools

Editorial Director

Editorial Director

Prepare, rewrite and edit copy of subordinates to improve readability their work.

  • Understand Team Dynamics & team player skills. Join & lead teams across varied disciplines to achieve common goals
  • Learn to communicate and deliver against project deadlines requiring strong collaboration
  • Communicate your ideas to others and learn to garner support and build your team to lead
  • Evaluate & Motivate juniors. Communicate with specific feedback on their improvement

Tools

Take up insights from marketing experts

Somanna Muthan

Marketing Head

Suchandra Banerjee

Account Executive

Aniket Thakkar

VP- Marketing